WP Statistics Premium

Analytics and add-ons in WordPress

WP Statistics Premium extends the WP Statistics add-on with reporting and tracking add-ons. Visit data is created and stored in the WordPress database, so website owners can review activity in dashboard reports without an external analytics account. Tracking is cookie-less, and personally identifiable information is not stored by default. The default setup is described as GDPR, CCPA, PECR, and cookie compliant; privacy settings can be customized for various requirements.

Use the overview to check popular posts and pages, then open detailed reports to explore visitor activity. The utilities are designed for site owners, bloggers, marketers, and analysts. Installation and everyday use require no coding or technical knowledge.

Explore visitors, content, and traffic sources

• Compare performance by content and category, and check bounce rates across the website or for individual entry pages.
• Review referral reports for referred visitors, referrers, search engines, social media, and source categories.
• Examine geographic data for countries, cities, European countries, US states, and regions within your country.
• Break down visitors by browser, operating system, device category, and device model.
• Monitor online customers in real time and review author performance.

Connect campaigns and on-site actions

Marketing Campaign Analytics tracks URL parameters, including UTM tags, to show which campaigns bring visitors to the site. The built-in UTM Link Builder generates and validates campaign URLs in the dashboard. Google Search Console integration reports impressions, clicks, and queries. Custom Event Tracking lets you set goals based on clicks, pageviews, or events and monitor conversions.

Extend reports with Data Plus

Data Plus expands tracking beyond standard Posts and Pages to custom post types and custom taxonomies. It also reports outbound link clicks, downloads, individual author performance, and detailed analytics for each country.

Set privacy and access controls

Customize privacy settings for different data protection requirements. Available controls include data export and deletion, a privacy audit tool, enhanced IP hashing with a random daily salt, and Do Not Track support. WP Consent API integration works with consent extensions such as Complianz and Cookiebot. Filters and exceptions can be set for user roles, IPs, countries, URLs, and other criteria.

Administrators can configure email reports and use role-based access controls to manage who can view analytics or change settings. Optimization settings provide controls for handling data on high-traffic websites.

Configure the reporting workflow

Install WP Statistics in WordPress, open it from the dashboard, and configure privacy, access, filtering, and reporting settings. Use the dashboard to review traffic and content performance, then add relevant capabilities as needed. Premium add-ons include Data Plus, Advanced Reporting, Real-Time Stats, Mini Chart, and Marketing.