Conversion Tracking for WooCommerce Pro

Where tracking codes run

Conversion Tracking for WooCommerce Pro places configured JavaScript tracking codes at WooCommerce actions. Codes can run on the cart page, after a successful checkout and after visitor registration, connecting those actions with events sent to the selected advertising service. The events a service records depend on the integration and the code you configure.

Advertising integrations and Pro features

Tracking options include Facebook, Twitter, Google Ads and custom tracking. Pro includes broader event coverage and support for additional campaign setups:

• More Facebook events and multiple Facebook pixels
• Facebook Product Catalog
• Bing Ads
• More Twitter and Google Ads events

Google Analytics 4 events

When you enable the Google Analytics 4 integration and enter a Measurement ID, the extension loads Google’s gtag.js on store pages. You can choose product views, add to cart, begin checkout and purchase events. Event data can include product IDs, names, categories, prices and quantities, as well as coupon codes, order number, totals, tax, shipping and currency. This integration does not send customer names, email addresses, phone numbers or postal addresses; Google receives the visitor’s IP address and browser details as part of its requests and sets its own cookies.

Custom order tracking

Successful-order snippets can use values supplied by the extension, including {order_number}, {order_total}, {order_subtotal} and {currency}. Other available placeholders are {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name} and {payment_method}. Add the placeholders where the tracking service’s JavaScript expects those values.

Set up conversion tracking

1. Install and activate the plugin on your WordPress website with WooCommerce.
2. Open the tracking settings and select an advertising integration or custom tracking.
3. Enter the service details and tracking codes for your campaigns.
4. Review the cart, checkout-success and registration tracking points, then test events with the relevant service.